Ironic? Authentic? Neither works for me. This is a storefront of an Italian chain in Palo Alto. If it were a hotel I'd be into it. Pizza needs something different: Hot Cheese.
There is a point at which increased effort and expenditure are not commensurate with improvement of a desired outcome. In other words the value decreases while the effort increases. This recent National Geographic infographic shows this fully played out in the health care debate. The U.S. spends more than any other country on health care, yet our life expectancy is lower than many developed and developing nations. Why?