Shook Foil Logo

Here's a new logo I designed for a digital publisher. The name comes from a poem by Gerard Hopkins called, "God's Grandeur" written in the 1800's. The publisher specializes in sermons from young preachers and wanted a logo that spoke to modernity. They also had a thing for chairs - or the idea of people sitting in chapel chairs. As I started to explore the name and motif a couple of things came to mind: the Shakers, and their practice of hanging the chairs on the wall, and Marcel Breuer and his graphic tube chairs. Eventually I flipped the chair upside down I realized that by removing one line I could create an "S" and overlapping "F" to emphasize the name. After a few iterations I nailed it. Get their first book on Amazon.