Fast Company has posted an interview and analysis of the brand identity experiment I'm leading at IDEO. I think they summed it up best in my quote:
"It’s a complex idea, but I think it’s actually a more human idea," Hendrix says. "And that’s what we’re trying to work towards; a more human way of expressing identity."
Read the full article here.
"It’s a complex idea, but I think it’s actually a more human idea," Hendrix says. "And that’s what we’re trying to work towards; a more human way of expressing identity."
Read the full article here.
