New Post on Metropolis: Designing with Metaphors

My ongoing exploration of embodied cognition and design:

"When you make a design choice, how do you justify it to others? Do you wrap it in a layer of industry jargon? Do you construct an elaborate post-rationalization? I admit I’ve done both when I’ve been at a loss to express my intuition. But new scientific research confirms it is exactly that intuition—built upon universal experiences and human truths— that determines whether a design is relevant or not."

Visit the Metropolis blog for my full essay. Note that the illustrations on the blog were divided to conform to the format. Below is the composite illustration.

Illustration by Mitch Sinclair and Michael Hendrix